Described as the "American Water Rescources Water Water Line & Sewer Line Protection Program", this little pamphlet you get through the mail looks as official as a U.S. census document or tax return or a heating bill - complete with "monthly fee including tax" to be paid. But it's nothing of the kind...
A few red flags:
(1) The company calls itself "New Jersey American Water" in several spots, but clearly has no NJ presence (only a mailing address in Illinois).
(2) I live on Princeton University campus, in a campus housing owned by the university. Why the hell would I need to personally pay for some odd-ball insurance of some water pipes?!
Total classic confidence trick. TOTAL SCAM!