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  • Report:  #1483627

Complaint Review: Orange Buick GMC - Orlando Florida

Reported By:
ScottCummingsFL - Orlando, Florida, United States
Submitted:
Updated:

Orange Buick GMC
3883 West Colonial Drive Orlando, 32808 Florida, United States
Phone:
407-295-8100
Web:
https://www.orangebuickgmc.com
Tell us has your experience with this business or person been good? What's this?

I received a sweepstakes mailing from this car dealership.  When you play the attached game card, it clearly shows that I won $5000.00.  The flyer states “Lift tabs on card.  If you have a matching pair, you win” and the 777 prize shows $5000 cash.  There is a phone number on the flyer to call. Reading the mailer, you are led to believe that when you call the number, there will be a verification or further instructions.  Instead, a recording answered and simply said something similar to, “Due to high interest in our contest, we cannot take your call personally.  Please come down to the dealership to claim your prize!”  So I did just that.  I brought my winning card and flyer to Orange Buick GMC.  There was a prize counter being run by several individuals.  Warry that this was going to be some type of scam, I had my wife record the interaction with the man at the counter.  He was extremely rude and condescending.  He said that I did not have a match when I clearly did have a match of the three 7’s. When he said that I won nothing, I walked out and contracted the dealership by text, phone and e-mail. Jessica got back to me from sales and let me know that she would bring it to the attention of management.  I followed up several times and she said there was nothing she could do.  I also reached out to the GM, Omar Rodriguez.  He did not get back to me either.  I am posting this information for would-be customers of Orange Buick GMC. If these are the desperate tactics they use to lure clients into their dealership, how are they going to take care of you after they sell you a car and have cashed the check?  If they do not honor their advertising and prizes that someone wins, will they honor their commitments to you should you make a purchase? Make your own choice, but choose wisely! I hope this helps other people from wasting their time with their fictitious contests in the future!   I wrote to Victor Hodge, General Manager and explained my concerns to him.  His reply to me was, "The mailer meets all the guidelines for the state of Florida advertising. If you wish discuss it further you can with the add agency that sent the mailer. If you need the number I will be glad to forward it to you, they are responsible for ensuring all advertising laws and guidelines are met."  So, their marketing company puts out a dubious marketing piece (which Orange Buick probably had to approve) and they just wash their hands of it.  Very nice.  I replied back to Mr. Hodge, " I must add that in business, there is what you can “legally” do and what you should “ethically” do.  Great businesses care about their reputations and serve their community by doing the right thing.  Businesses that fail often do things only to maximize profit or sell more product.  Your answer seems to indicate which philosophy dictates the actions of your firm. I suggest you reevaluate your priorities at some point.  It would probably end up doing wonders for your bottom line."



2 Updates & Rebuttals

The Dog

United States
Of Course It's Sleazy!

#2Consumer Comment

Sat, August 17, 2019

 What would you expect from the Sleazy American Car Business? As Robert said, just read the odds on the piece you received. You wrote about how could you trust a place like this...and the answer is YOU CANNOT! Anybody who buys a car there gets hit with a $700 bogus, add-on, phony fee. It's on their website and it's a DEAD GIVEAWAY this is nothing more than still another example of the Sleazy American Car business in action where the words HONEST and INTEGRITY are NOT in their vocabulary. When it comes to false advertising, fraud, deception, sleaze and slime....just find the average car dealer!


Robert

Irvine,
California,
United States
Nothing new

#3Consumer Comment

Sat, August 17, 2019

Dealerships have been using these "Matching Game" advertisements for decades. Of course the card you received matched for the "big prize" and all you have to do is contact them for verification. But the 99.9999% of the other people who received the mailer got the exact same card.

It is all in the "fine print". If you read the fine print you will see that doesn't mean you did win, as there is something else on the card that identifies the true winner. Either a specific number, or your name was already on the "winner's list".

The reason this has been going on for decades is because ad's like this work. In the dealer's eyes it is all about getting bodies in the door. They may send out 10,000 mailers, of those they may get 1,000 people in the dealership. So the odds right there that the person who won the "big" prize will show up is low. Now, of those 1,000 that show up, every single one will be upset that they lost. A big percentage will just walk out, but a small percentage will hang around and look eventually buying a vehicle. Even if that turns out to only be 5-10 vehicles the campaign is seen as a success.  

I actually would not be shocked if the letter you received from the GM was a "form letter" that was sent to everyone else that complained.

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