Nothing on this site can be trusted. Their tactic is to libel business owners via WordPress blog posts (that they call "reviews" to get around Google's takedown policy), and then profit off removal of that content.
This website is suspected to be run by Indians. The original founders are no longer involved.
Their mission isn't to help consumers. Their mission is to place content high on Google search and scare the individuals/businesses they've slandered into spending money to make the problem go away.