Tod
Arlington,#2UPDATE Employee
Fri, August 29, 2008
The customer filling this report is an internet shopper, who is not seeing the BUSINESS side of a very reputal business. When a customer submits an internet inquiry, it is directed to an internet manager who will work with them. If they are looking for car X, then the Internet Manager will try to locate the vehicle in the inventory. Wether or not they find it, it comes down the this, A) Tell the customer you don't have the car, and a loose their business, or B) Bring them into the store, show them the closest vehicle you have to their match and if they like it, have them buy it, otherwise trade cars with another dealer to get the vehicle. The problem comes in with Option B, as most Internet Shoppers are reffered to as "mooches". This is due to the fact that they wish to have a vehicle at cost and are completely against the dealership making a profit. The case in which this customer claims "Paying 59,000 dollars for a HONDA" is completely inaccurate as well. Customers with perfect credit can only financed 140% of the any given vehicles MSRP. So for the most expensive vehicle, the 2009 Pilot Touring, MSRP of about $35k, the most you could finance would be $49k(35,000 X 140% = 49,000). On the other hand, things like Gap and warranties are not covered under the 140% rule, so unless this customer purchased $10k in warranties(the highest i have ever seen was $5k), then there is ABSOLUTILY no way to finance $59,000 on an Honda. Now lets fast forward to past finance. The number one complaint for Vandergriff Honda is with Finance due to customers having to return vehicles because the financing was not "complete". I an given dealership, they have primary and Secondary Lenders. They provide the dealership with structuring criteria for a car deal inorder for it to be financed with them. There is alot Grey area in there depending on the persons Credit report, and the loan officer from the bank that is handeling the deal. No dealership makes money having customers turn their car back in because the deal could not be financed. Infact it cost us MORE money because we have to clean, gas, and reinspect the car. In short, this customer had a bad experience, but if we can't get you financed at Vandergriff Honda, NO ONE CAN! Sincerely, The TOD