I got a $100 off voucher and investigated this company. I compared their list prices with average list prices on the Vinino web site (vivino . com / wineries / birmingham / wines / zinfandel-reserve-2015). The Naked Wine prices were absurdly high- Scott Kelly Pinot Noir listed at $24.99, Vinino's average price $12.00, David Akiyoshi Cab $22.99 vs. $12.99, Karen Birmingham Zin 19.99 vs $11.00 and so on.