July, 2013, I purchased - in my wife's name - a 2014 Snow White Pearl, Kia Sorento SXL AWD from Atlanta West Kia. This was my second new Kia, as I had previously bought a 2010 Shadow Black Soul Sport. Being retired since 2010, I drive about 9,000 miles a year. In October, 2017 with 47,200 miles on the Sorento, the paint began peeling/flaking from the front edge of the hood and subsequently from the left A-pillar. The Service Manager (Anthony) at Atlanta West Kia said the "paint" was only warranted 36,000 miles! I then contacted Kia Customer Service, who told me GO BACK to Atlanta West Kia and have them write a Work Order and take Pictures of the failing paint. They were to then send the work order/pictures to the District Product Service Manager. Well, this would lead one to believe that Kia fully intended to correct the issue. Wrong. Shortly thereafter, I received a phone call from Kia Customer Service in Irvine, California. I was told they "decline to do anything" about the subpar paint job. So now I am highly pissed.
I went straight to the web. Lo and behold, a great many other Kia (and Hyundai) owners are and have been suffering peeling/flaking paint going all the way back to 2009. Thing is, it's only the lightest colors. Well, this has occurred before: A certain American auto manufacturer had this very same problem in the 1980's. They elected to SKIP a step in the paint prep/rustproofing process to reduce production costs. They figured most owners trade cars every couple of years so no one should really notice. Wrong, again.
Kia is running a total scam on this paint matter. Some complaining customers have even been told they are washing their cars too often! This travesty needs to be brought to a swift and PUNITIVE end. Kia is absolutely full of it. They have for years now, been hiding behind attempted technicalities. Unlike many, I buy my cars to keep. So, that means sometime in the not too distant future, I'm gonna have to spend $4,000 on a complete paint job. That's how much it costs - on an automobile of that caliber - to do it correctly.
Like old folks used to say,...."There oughta be a law"!