Groupon is selling refurbushed Apple TV devices at higher-than-retail price with a claim of "30% Off"(groupon.com/deals/gg-apple-tv-with-1080p-hd-13).
They market this bogus bargain by stating that the regular price of the product is $99.99, even though the established MSRP for NEW Apple TVs is $69. They then supplement the ad with action-inspiring verbiage which imply limited quantities and time in order to encourage the customer to make a quick decision.
Thorough list of Apple TV pricing across numerous established retailers websites:
- Amazon price for Apple TV (NEW): $67.87 (amazon.com/Apple-TV-MD199LL-Current-Version/dp/B007I5JT4S/ref=sr_1_1?s=tv&ie=UTF8&qid=1429234406&sr=1-1&keywords=Apple+TV)
- Amazon price for Apple TV (REFURBISHED): $65.95 (amazon.com/Apple-MD199LL-Current-Certified-Refurbished/dp/B00QFVVD9K/ref=sr_1_1?s=electronics&ie=UTF8&qid=1429234753&sr=1-1&keywords=Refurbished+Apple+TV)
- Apple.com price for Apple TV (NEW): $69 (store.apple.com/us/buy-appletv/appletv)
- Apple.com price for Apple TV (REFURBISHED): $59 store.apple.com/us/product/FD199LL/A/refurbished-apple-tv
- Target.com price for Apple TV (NEW): $69 (target.com/p/the-new-apple-tv-black-md199ll-a/-/A-14051076#prodSlot=medium_1_1&term=Apple+TV)
- walmart.com price for Apple TV (NEW): $67.87 (walmart.com/ip/New-Apple-TV-with-1080p-HD/36619722)
- bestbuy.com price for Apple TV (NEW): $69.99 (bestbuy.com/site/apple-apple-tv-black/4854433.p?id=1218552476525&skuId=4854433)
- frys.com price for Apple TV (NEW): $69 (frys.com/product/7021051?site=sr:SEARCH:MAIN_RSLT_PG)