Sorry Josh, even if you give me my $5,000 back now, I'm not taking this down.
Do not spend one more minute on John Harris & Tommy Liantonio and their Behavioral Targeted Data.
It may have worked once upon a time, as the concept makes sence. BUT they are now wattering down the data so much that they send you a 116 people in a file. That's not big enough to market to directly accross multple platforms like instructed, so they tell you to make a Look-a-like audience in FB.
Well that's far from a many platform approach, but we tried it. Got 3 very hard to get $4,500/Month retainer clients and had their vendor (LMM) Local Marketing Masters for campaign setup and delivery. They hit their lead target marks, but not a single lead was sold for all 3 Clients! 2 mortgage and 1 HVAC Client. So within 2 months we were back to square one and realizing this data was performing WORSE than Facebook's regular targeting!
Plus one obstical I don't think they can ever overcome... When you upload a customer list into FB, they chage you the highest CPM (by assigning a Relevance Score of 1) because those are usually small lists (relatively speaking) and they prob want to mazimize that revenue source.
So save your money.